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 LIVE from the
Global Business Travel Association

Delivered:

A bold strategy and dynamic format for a week-long, real-time digital campaign that spotlighted CWT's brand at the world's biggest travel event.

Year after year, we helped boost audience engagement on LinkedIn and social media by an impressive 30% annually—proving that consistency and creativity are the ultimate power duo.

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Brief:

Create and execute a recurring global marketing campaign to amplify the company’s presence and showcase its services and technology at the annual Global Business Travel Association (GBTA) event.

The goal is to drive audience engagement through a vibrant social media strategy, leveraging dynamic content captured at the event. This includes crafting a month’s worth of pre-event teasers, real-time live coverage, and post-event highlights to tell a compelling story and maximize impact.

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Challenge:

The campaign’s challenge was to deliver real-time video production, photography, and online publishing (including copywriting) multiple times daily throughout the week.

This required ensuring all messaging remained aligned and consistent with the Customer Organization’s Sales and Communications teams, while effectively implementing a proposed schedule, production plan, and publication strategy.

But making it FUN, was no challenge at all.

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