The world reopenes its borders
Delivered:
A high-energy, original flagship brand video that successfully repositioned a major brand, serving as the cornerstone of the year’s campaign.
This timeless asset became a central feature in major events and sales efforts, showcasing the refreshed identity with bold creativity and precision.
Brief:
Rehabilitate the reputation of travel and celebrate the world reopening its borders post-lockdown with zero budget, while delivering something trully unique and unlike anything seen before.
Create a flagship, long shelf-life video asset to showcase in multiple online campaigns and live events at industry opportunities.
Support other lines of business: Meetings & Events.
Challenge:
Operating within a tight budget and delivering the project in just one month.
Delivering low-skill training for internal content produciton and enforcing the strategy schedule.