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Celebrating 150 Years of Travel
Delivered:
A captivating brand video docuemnting and celebrating the evolution of travel and the brand's pivotal role in its history.
The campaign led to an 89% rise in audience engagement that year, setting the tone for the brand’s future online ethos.
Brief:
Celebrate 150 years of business travel with a year-long internal campaign designed to engage and inspire an existing audience of appx 15,000 employees.
Challenge:
Crafting an extended historical animation while driving engagement through hundreds of meticulously scheduled social media posts.
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