Vice-Chancellor’s Business Games
Canterbury Christ Church University × MS Therapy Kent
Summary
VC Games is an annual charity sports event hosted by Canterbury Christ Church University, bringing together local businesses, charities and community organisations to raise funds for a chosen cause. In 2024, the event supported MS Therapy Kent, combining inclusive sport, networking and community impact.
hitplay sponsored the event through full media coverage, producing a flagship hero film designed to support ongoing fundraising efforts and future event promotion.
Objectives
The primary goal was to create a single, high-quality hero film that could:
• Capture the spirit and inclusivity of the event
• Highlight collaboration between local businesses and charities
• Showcase continued support for MS Therapy Kent
• Provide a reusable asset to promote future VC Games fundraiser events
As this was a sponsored contribution, the emphasis was on value, longevity and authenticity, rather than volume of deliverables.
Our Approach
Before filming, we worked closely with the university organisers to understand the purpose of the event, how sponsors, participants and the charity should be represented and what messaging was essential.
We proposed a narrative focused on community collaboration, business networking beyond the office, health, wellbeing, stepping outside comfort zones and real human connection in support of a meaningful cause. This collaborative planning stage shaped both the interview structure and the overall story arc.
Execution & Creativity
On the day, we captured:
• Thousands of short-form clips across activities and moments
• Over 50 interviews with participants, sponsors and charity representatives
• The full rhythm of the event, from opening ceremony to prize giving
• Atmosphere and unscripted human interactions
Rather than overproducing, the creative focus was on clarity and sincerity. Interview questions were tailored to draw out honest reflections on:
• The value of face-to-face connection
• The impact of collective local fundraising
The result was a polished but human film that felt inclusive, energetic and grounded.
Outcome
The final hero film exceeded expectations.
The organisers were particularly impressed by:
• The strength and clarity of the narrative
• The balance between fun and purpose
• The quality of interviews captured under live event conditions
Following an initial draft, we collaborated closely to refine messaging and pacing, ensuring the final film fully reflected the university’s values and long-term goals.
Deliverables
• One flagship hero film
• Over 50 filmed interviews
• Future-ready event coverage footage
The hero film is now used to:
• Promote future VC Games events
• Support partner and sponsor communications
• Extend the life of the fundraising campaign beyond event day
